This is the all new logo for Microsoft's .NET Framework. It just arrived in my inbox tonight while I was working on the other postings and I decided to see if I could be one of the first ones to talk about it :) Anyway, this is the new logo for Microsoft .NET
and for the horizontally inclined:
Some of you might be asking, as I was, “Why Change?” Here’s a pseudo-quote from the mail I got tonight announcing the new logos
Why change? The original .NET logo was designed just before Forum 2000. It was designed to be attached to other Microsoft brands as a suffix. The result was a logo that did not stand well on its own and lacked impact.
We needed a logo that was in sync with the key values that we want .NET to stand for: consistency, robustness and great user experiences. We also wanted a logo that conformed to the design principles that are driving Microsoft’s brand identity evolution and is reflected in newer brands such as Silverlight, Surface and more. Finally, we needed a logo that is more strongly aligned with the portfolio of brands that .NET is most strongly aligned with: Silverlight, Visual Studio and our server products.